Production of Royal Enfield motorcycle is still prevalent even though it is the oldest model of motorcycles ever. The company began in Redditch , Worcestershire and dissolved in 1971 however, India is the only place where production is still carrying on. Thus, the 1963 model was named The Royal Enfield Indian Motorcycle and was then sold to America.
The Royal Enfield Group was most famous for the production of motorcycles; nonetheless they also made numerous other things like rifles, lawnmowers, and bicycles. Their logo was a image of this cannon with a motto that said ‘made like a gun, goes like a bullet.”
The Enfield of India started their production of Bullet motorcycles by 1955, and they got their license from a UK company. By 1962, they started making their own bikes. Even when the Royal Enfield gave up in 1971, the Chennai-based Indian company continued their production and bought rights to the name “Royal Enfield” in 1995. The company is still in production now.
The year 1950 was a turning point for the Indian Motorcycle Company of America. A company called Brockhouse Corporation was helping with the finance of faltering Indian organization, and bought it in 1950. Some unlucky transactions led to the India branch being split into two: one for the sales, and one for manufacturing.
The overhead valve engine expenses was high and the manufacturing arm could not meet the retooling finances. So it closed in 1953, and some Indian purists thought that it was the end of “real” Indian motorcycles. But the sales arm was still functioning and didn't fold.
When the Indian manufacturing went down, Brockhouse Corporation had the rights to the name and they in turn began importing Enfields and sold them as Indians from 1955 to 1970. This was an example of “badge engineering” and it failed awfully. Although dealerships still carried the matchless Indian name after 1959, the motorcycles no longer had the Indian name.
In the Indian Motorcycle history, there were numerous disputes about who would possess the authority to the brand name during this period. In 1960, the Enfield Chief was still being sold- a rebadged Enfield 700 cc twin fitted with the fender guards, saddlebags and other Indian accessories.
However, Associated Motorcycles of Britain bought the Indian name in 1960. In 1963, the Berliner Motor Corporation overpowered the U.S distributorship of Associated Motorcycles and the Indian name was completely erased for good. These details of the deal became life-like in form of trademark and branding struggles till 1999.
But in the mid 60s, the gross-revenues arm of the Indian company was obtained by Floyd Clymer, a racer, author, motorcycle dealer, and magazine publisher. Clymer spent the last five or so years of his life trying to revive the Indian brand, by fitting Indian nameplates to Italian Velocette-based bikes, and even having a prototype built based on the original Indian V-Twin design. Though well received, unfortunately, the prototype was the only one ever made.